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Google Analytics Calculation Controls: Fast Access Begone?
Google Analytics officially announced yesterday a new feature that has been in public beta for a while now. The new feature is a slider that helps you control the amount of “sampling” that Google...
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Google Adwords: Enhanced Ad Sitelinks
A while back I wrote about the various ad-extensions available in Google AdWords. On Valentine’s Day they gave advertisers a present: Enhanced Ad Sitelinks. So what is this? It works by taking the text...
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SXSW Insights from the Eyes of an Account Manager
As I flew into Austin for the first time, I had a lot of thoughts about what I’d gain from the week-long experience. The interactive space and the topics covered at SXSW have so much depth, I knew it...
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A Man and his Rifle: A Marketing Story
Photo Credit: Leann McGlasson Have you ever watched a sport on TV and thought, “Hey I could do that?” And I mean realistically compete at a high level. I know I’m never beating Michael Phelps in the...
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Google Launches Content Experiments
Site performance improvement is considered the cornerstone of any analytics program. Here at Location3 have been improving sites using Google Website Optimizer along with a host of other tools for a...
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The Future of Multi-Channel Attribution
We talk a lot around Location3 about the path to purchase. It’s essentially a more people-focused look at multi-channel attribution. All of our complex data modeling, customer personas and tracking...
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What Google’s Bottom of the Page Ads Mean for You
Towards the end of last year Google announced a different way of positioning paid search ads on Google. Essentially the ads that would have shown on the right hand side may sometimes appear below the...
View ArticleBreaking News: Microsoft adCenter is now Bing Ads
If you have not logged into your adCenter account this morning you might want to. A refreshed new login page waits along with a few revamps to tools / resources. Also on the horizon are updates to the...
View ArticleWho’s Who in Digital Attribution
There’s no doubt attribution is a hot topic in digital marketing. As I’ve dedicated myself to learning more about it this fall, I’ve noticed there’s a whole lot of the same rhetoric being sold as new...
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9 Things I’ve Learned About Web Development from Single Life
“I’m a loner, Dotti. A rebel.” I moved to Dumpsville a few years ago. It wasn’t my idea. My GF at the time relocated me after five years of dysfunction and I’ve lived there ever since. It’s not that...
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